Storytelling isn’t just for children’s books and fairy tales. In fact, it’s the most powerful tool in a marketer’s arsenal. If you want to cut through the noise on social media, you need to develop your storytelling skills. And the best way to get better at storytelling is to practice. The good news is that storytelling is a skill you can develop. You don’t need to be born with it. And once you master the art of storytelling, your content will stand out from the crowd and get more attention than ever before. The problem is that most of us don’t know how to tell a good story. We’re so busy trying to write content that people will share on social media that we forget about one of the most important elements: storytelling. But it’s not as hard as you think. If you can learn a few simple techniques and put them into practice, your content will become more engaging than ever before.
You can’t rely on your content alone to engage with people. You need to create an experience that makes people feel something, whether it be excitement or laughter or sadness. This is where storytelling comes in. Storytelling isn’t just about writing a good story; it’s about understanding how stories work and applying that knowledge to your tweets so that you can create experiences for readers that leave them thinking about what they’ve read long after they’re finished reading it.
Storytelling is the future.
It’s a great way to engage users, get people to share your message, build a brand, build a community and even get people to subscribe to your newsletter; and Twitter is one of the best places to share a story. A story in 280 characters? That’s crazy! Of course not in 280 characters. Ever heard of threads?
The 280 characters limit makes it difficult to express your opinion but it also makes it easy to share your story in little enticing chunks to keep your readers hooked till the end. Threads are becoming more and more popular as a way out of the character limit imposed by Twitter.
When you have something to say, threads are a good way to express it. You can use them to add more context, or they can be used as an alternative way of expressing your opinion. They will help you keep your followers engaged as they can see what else you have to say on the subject while also making sure they know when each point starts and ends. On the high side, they allow you to make multiple tweets in one post, rather than just one tweet with many points. On the low side, it takes away from the brevity of tweets. But tell me…who doesn’t want to hear the whole story?!
Threads are a good way to tell a story.
This method has been used by many on Twitter who have managed to turn their tweets into something that’s worth reading, even if it’s just 280 characters long. Threading allows you to share your message with your audience like never before. For example, I recently saw someone tweet about their trip to Chicago and how they loved it there. So they decided to create a series of tweets that showed what they did while there so others who weren’t able to go on this trip with them could still see some pictures and enjoy themselves as well.
To create a thread on Twitter, simply click on the blue + sign on the bottom right corner of your first tweet. It adds a new tweet to the first one and gives more room to share your story.
When creating a thread, make sure that the first tweet is clear about what the thread is about so people don’t get confused about what’s going on later on in the thread (especially if there might be more than one point). Infuse some images, videos or gifs in your tweets to keep people engaged. It is also said that tweets with images stand a better chance of being seen on the app. Well mostly because the images take up a large chunk of the screen, bringing your attention to that tweet.
Unfortunately, for businesses that use storytelling as part of their strategy, Twitter doesn’t allow you to schedule threads directly on the app. Many third-party apps have been built to make this ridiculously easy. My favorite so far? Hypefury.
Hypefury is a third-party tool that allows you to schedule threads (and more; but thread scheduling is my favorite feature). It also allows you to track your tweets’ performance so the more you use it, the better you will get at empathizing with your audience, therefore the better you will get at telling your stories.
Twitter has always been a place for sharing opinions and expressing them succinctly — but it has become a place for telling stories and sharing your thoughts in a more elaborate fashion — which is why threads are so popular now. Why not take advantage of it today? Share your story with a thread.